A Brand Identity Solution For a Medical Marijuana Dispensary in Colorado Springs, CO

The Corner Co

The Challenge

The Corner Co wanted to start a medical marijuana dispensary in Colorado Springs; but the community didn't "socially" except all of the new in your face "recreational" dispensaries popping up around town. Knowing this, they wanted a brand identity that left the community of Colorado Springs with a long lasting first impression of a professional looking MEDICAL dispensary.

Disciplines

Brand Strategy

Brand Identity

Development

During the development process I explored a lot of rough sketches to free my mind and landed on a softer hand drawn wordmark.

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The Brand Solution

The Corner Co.'s new logo combines a geometric cannabis leaf with the minimal form of a pharmaceutical capsule, along with a friendly and inviting hand-drawn serif. While their brand identity gives their brand presence an honest and professional appearance.