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Manhattan Dermatology approached us with the complex task of revitalizing their corporate identity. With their new integrative and holistic services our task was to create a scalable brand identity representing both traditional clinical dermatology and integrative dermatology.
This ambitious new business model encompassed a complete overhaul of brand strategy, identity, interior design, and web development.
In response to the challenge, we conducted thorough market research, identifying specific locations to target, our two key personas crucial to our strategy and outlined a roadmap to ensure a successful rebrand.
Manhattan Dermatology's new brand conveys self-care, confidence, & genuine self-love for our skin. Leaving our patients with a stunning impression of a professional & sophisticated practice.
Our approach to Manhattan Dermatology's brand identity was modern, emphasizing an integrative relationship between modern and natural elements. The new brand mark exudes confidence with bold minimalism, while the wordmark establishes an elegant connection, projecting a trustworthy and confident brand aesthetic.
The severity of the rules makes sure the components are implemented properly, in accordance with the visual project.
We transformed the clinical office into a relaxing, natural space for all. We replaced the old medical blue and teal palette with a luxurious, nature-inspired color scheme. Natural elements like wood, plants, stones, and charcoal were introduced, enhancing the overall appeal and comfort of the space.
Our redesigned website prioritizes seamless navigation and user-friendly accessibility, giving the client full flexibility in content updates. Streamlined onboarding and a custom virtual consultation system reduce redundancies and allow patients to share concerns in advance, equipping staff with insights for personalized service. This optimized experience reflects our commitment to efficiency and excellence at every touchpoint.
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