With Gnarbox's previous success through e-commerce sales and their planned release of their new products, especially their new Gnarbox 2.0 SSD, we prepared to launch an entirely new product line into retail stores that leaves the consumers with a professional trustworthy feeling across their entire product line.
Jan 1, 2019
During the development process I worked directly with the Gnarbox team to understand their end goal, reviewed their brand standards to ensure brand consistency, analyzed each stores retail requirements and produced thoughtful concepts of their entire product line to present to the team.
Through the development and research of Gnarbox's new products, I discovered a need to move away from the "lifestyle" branding approach and transition our new packaging line into a more elegant and tech driven space for real content creators. By reducing the information on the front of each package and highlighting the key features of each product, this allowed the product imagery to be the hero element and the supporting technical specs to be the selling point on each shelf.
