Gateway Craft Brewing approached me with the need for a complete re-design for their family owned tasting room. They recently moved locations to Salisbury, Maryland, along the eastern shore, and needed a brand identity to reflect the culture of their new location and their smaller family owned, nano brewery.
Apr 13, 2019
During my research and development, I dove deeper into their local demographic, their location along the eastern shore and their local competitors business models. It became clear that we must expose Gateway Crafts Brewery's "nano brewery" business model to attract the beer connoisseur who look for hand-crafted beer and believe in quality over quantity.
Our solution for Gateway Craft Brewery resulted in a visual brand identity that reflected it's "American Made" modo through the use of rough typography, a rustic / weathered American color palette, hand-drawn illustrations and playful slogans.
